More people in Hampshire are now seeking advice and treatment to reduce their alcohol consumption, according to the latest report from Hampshire County Council’s Director of Public Health.

The report highlights the ongoing impact of alcohol harm on individuals, families, and communities, while showing strong progress in the number of people accessing advice and treatment.

Simon Bryant comments: “Although most Hampshire residents drink safely, around a quarter of adults currently drink more than the recommended limit of 14 units per week, contributing to around 25 alcohol-related hospital admissions every day. Many residents may not realise they are putting their health at risk by drinking above recommended limits.

“However, we are seeing more Hampshire residents taking positive steps to improve their health, with the number of people seeking support to reduce their alcohol consumption doubling since 2022. This rise means around 1,000 additional people are now getting help to make healthier choices about alcohol, reflecting growing awareness of the benefits of early support and the increasing availability of services across the county.

“Even small reductions in drinking can quickly improve sleep, energy, mood, and long-term health. It is encouraging to see more residents taking positive steps with twice as many people now getting the help they need, thanks to the support available.”

The actions people can take to reduce their alcohol consumption, and the range of initiatives helping to drive this improvement include:

• Countywide alcohol support and treatment service offering one-to-one sessions, and help for family members and carers
• The Rethink Your Drink website, an online offer with simple advice to help people drink less and make healthier choices
• A specialist alcohol support team working directly in hospitals and other healthcare settings
• Prevention work in schools, including training and support for staff

Hampshire County Council is also working closely with the NHS to develop a “No Wrong Door” approach, making sure that people who need help with alcohol or drug use and mental health can get support easily, no matter where they first ask for help.

In 2023/24, Hampshire recorded 26,480 alcohol-related hospital admissions, costing the NHS an estimated £65 million. Alcohol is linked to more than 200 health conditions, including liver disease, cancer, heart problems, and mental ill health, which means stopping or cutting down and seeking help early is vital.

The report also highlights that open, supportive conversations about alcohol, at home, with friends or with health professionals can help to reduce stigma and encourage more people to seek the help that is available.